Many wonder if digital audio broadcasting stations known as "online streaming stations" would be considered "just an app." Well, it IS an app, but most importantly for Boss Global Radio, we are a licensed business registered with the feds and state as a Limited Liability Company, otherwise known as an L.L.C. Not only do we pay royalties for playing music, we are also registered with the U.S. Copyright Office.
Internet-only radio stations have developed good and bad reputations. Many aren't really "online stations," but more like personal playlists of their respective owners. They run these without the proper audio processing, song rotations, and lack any kind of organization. They don't pay royalties, are not registered with the U.S. Copyright Office, and even further, they are not businesses. You might notice that there is even dead "air" in between songs, and some even only stream at certain times. So yes, those are not well-structured playlists. While we respect passionate music enthusiasts, don't lie about it and say you are a legit broadcaster when you are not. That is misleading and has painted many of the streaming stations as not credible and/or fake.
Internet radio streaming has increased in market share over the last decade and continues to do so today. There is a lot more that goes into creating "just an app." While there are apps that are just that and operate without any structure, we at Boss Global Radio implement the highest standards of audio broadcasting within our capabilities.
We look at chart data and music trends. In addition, we pull the data from our streaming server and analyze it weekly and make any necessary adjustments to our programming. We have a street team and engage with the community. We do pop-up events, live remote broadcasts, and offer the best ad rates in the Permian Basin to help local businesses grow.
Boss Global Radio is in its infancy, but the CEO, Mr. Lopez, has 30 years of experience in radio broadcasting and has been a huge influence in promoting new and rising artists to the world. From the indies to the mainstream artists, Boss Global Radio strives to serve up the best programming for the Midland/Odessa Texas area, surrounding communities, and worldwide.
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